The movie channel ＂Fuman Screen＂ integrates media promotion to help the 2023 Spring Festival file.

Special feature of 1905 film network When the new year comes, happiness comes. Has the happy atmosphere of millions of families come to you with the blessing of Spring Festival movies? The 6.758 billion box office is a beautiful answer given to China’s films during the Spring Festival. In 2023, the total box office of cinema films in China has also exceeded 10 billion, and the film channel has also added color to the holiday on the screen and online.

News of media integration

The film channel launched the 2023 promotional film.

Beauty carved in time

On the occasion of the Spring Festival, the film channel officially released the promotional film of the Year of the Rabbit in 2023. Guided by the concept of "Movies share a better life", the film channel invited film directors.ChanelShooting "Beauty Engraved in Time" shows fans’ yearning and expectation for a beautiful movie, a beautiful memory and a beautiful life, which is full of strong flavor of the year and warm fireworks.

Click to watch:The film channel launched the promotional film "Beautiful in Time" for the Year of the Rabbit.

The promo, led by international superstar Jackie Chan and powerful actor Yu Ailei, shares the touching moment when fans meet screen idols. At the same time, Lan Yu, the host of the movie channel, joined in "cross-border" and performed a warm "love between grandparents and grandchildren" with Yu Ailei. In 2023, the movie channel will continue to share a better life with more viewers through movies.

From starting a new journey

Movie channel January movie characters:

In 2019, the film was born, which not only became a new breakthrough in the genre of science fiction films in China, but also set a new industrialization standard for China films — — Behind this, he and his team’s love for the universe, mankind, home country and movies is condensed. On the New Year’s Day in 2023, he took the newly upgraded Wandering Earth 2 to the New Year’s appointment, without losing the international sci-fi visual effects and more romantic feelings of home and country, and even living up to the expectations of the national audience.

Click viewlook：Movie channel January movie characters:Frant Gwo, director of Wandering Earth 2

"I liked painting when I was a child, and I especially hoped that my painting could move. Based on this, I embarked on the road of film. Personally, I will always face the audience as the core. When it was released, I felt particularly proud when I looked at it. Of course, I was particularly aware of what they had paid behind, but these progress were still visible. Its course keeps rolling forward like a wheel, and it is very happy to see more and more good movies in the cinema. For me, film is a process of constant exploration and perseverance. I hope to face the future with a positive attitude of’ this is the end and the beginning’. Wandering Earth 2 is the beginning of a new journey! 」

During the Spring Festival holiday, director Frant Gwo, who has been "urged" by the audience, also personally thanked the audience for their encouragement and support when he was a guest movie channel. According to him, he did a lot of audience research before filming Wandering Earth 2. "The audience’s suggestions are actually very professional, which provided the direction and goal for the creation of Wandering Earth 2."

Media promotion

I wish China movies a better journey.

Sing "A Better World Tomorrow"

Tomorrow’s world will be better

A beam of light draws a bridge, and the green hills jump.

Looking forward to making love prouder than bravery.

Trust us to hug each other tightly.

At the beginning of the Spring Festival in 2023, the famous planner and ci writers Wang Pingjiu wrote lyrics, the famous music singer composed music, and the song "A Better World Tomorrow" sung by the young singer Charlie was released at the right time, giving a warm melody to everyone who loves movies.

In the MV, seven wonderful films, which started the 2023 Spring Festival, appeared hand in hand, and wrote the "burning" and "whispering" of China’s films with images representing the righteousness of home and country, family warmth, youthful passion and dream power. Through thick and thin, along the way, China filmmakers have worked hand in hand to achieve extraordinary results. Trust us, hug tightly, and tomorrow will be better!

Click to watch:"A Better World Tomorrow" MV

Media attention

6.758 billion! The 2023 Spring Festival file achieved great results

The movie channel "Fuman Screen" continues to help.

Live up to expectations and achieve good results again and again. According to the statistics of the National Film Bureau, the total box office of the Spring Festival in 2023 (January 21-January 27) was 6.758 billion, which was 11.91% higher than that of the Spring Festival in 2022, making it the second box office in film history. As of January 31, the total box office (including pre-sale) of national cinema films in 2023 has officially exceeded 10 billion.

Among them, the film won the box office champion of the Spring Festival with 2.606 billion yuan, and the box office of Wandering Earth 2, Bears with My Bear Heart was 2.163 billion and 747 million respectively, ranking second and third, with 493 million, 359 million and 290 million respectively in the fourth, fifth and sixth places.

As a continuation of the large-scale media-melting activities of "Fu Man Wan Jia" 2023 Spring Festival movie channel, the movie channel continued to launch the media-melting activities of "Fu Man Screen" during the Spring Festival holiday, helping to promote the Spring Festival movies in multiple forms, such as TV programs and short online videos.

Among them, Manjianghong, Wandering Earth 2, Bears Come and Go with Me, Bear Core, Unknown, Deep Sea and other film creators walked into the columns, introduced their creations directly to the audience, revealed interesting things behind the scenes and offered their first-hand wishes.

Click to watch:"China Film Report" Spring Festival Special Program | Interview with Zhang Yimou to reveal the behind-the-scenes story of "Man Jiang Hong"

Click to watch:China Film Report Spring Festival Special Program | Interview with Wandering Earth 2 crew: director Frant Gwo, producer and screenwriter Gong Geer,performerNing Li、Wang Zhi、Zhu Yanmanzi

Click to watch:"Today’s Film Review" interviewed the crew of "Bear with Me": producer Shang Linlin, "starring" Xiong Da and Xiong Er.

Click to watch:China Film Report Spring Festival Special Program | Interview"Nobody" crew: Director Cheng Er,star; act the leading roleWang Yibo、Eric Wang、roc

Click to watch:China Film Report Spring Festival Special Program | Interview"China table tennis Jedi counterattack" crew:Directing and starringDeng Chao,directorYu Baimei,star; act the leading roleLiang Chao(and He Junlin, the internship anchor of the movie channel)

In addition, Charlie,,, and other guests have also been guests in the special program "China Film Report" to share their stories with movies and celebrate the Spring Festival with you and me in front of the screen.

On the TV screen, the continuous list of excellent films of movie channels has also aroused the national audience’s viewing craze and gathered into a "screen Spring Festival file" with unique scenery. Among them, movies with a strong degree of attention exceeding 2 have all topped the ratings list, and excellent premieres such as Moon Man have also triggered a new round of discussion on the network side.

Media-melting viewpoint

Spring Festival movie review!

Listen to the voice of expert film critics

Professor Yin Hong from Tsinghua University:Suspense and comedy, Zhang Yimou’s creation type has been upgraded again, and the multiple reversals of the story are fascinating. Don’t miss any details. Coupled with the top performance of a strong cast, Man Jiang Hong is definitely worth looking forward to.

Film critic:The film "Man Jiang Hong" does not show the sky screaming or strong feelings, but focuses on the sacred moment belonging to ordinary people who are willing to make the right choice for the righteousness in their hearts; Different types of actors compete on the same stage, just to dedicate this film to everyone.

Film critic Shadan:Zhang Yimou +159 Minutes+Comedy Star, when these keywords are put together, the audience will inevitably hesitate. In fact, "Man Jiang Hong" is Zhang Yimou’s ultimate rebellion against his own creative experience. The images in this work completely serve the narrative, or will usher in a double harvest of word of mouth and box office.

Film critic Wu Yanyu:"Man Jiang Hong" is the first shot of director Zhang Yimou’s works to really start the Spring Festival, which is a surprise for the 2023 Spring Festival, and even for the China film market in 2023. It also helps the China film market to officially start the first shot of market recovery.

Cheng Bo, Professor, Doctoral Supervisor and Vice President of Shanghai Film Academy of Shanghai University:The combination of narrative and special effects in Wandering Earth 2, the structure and rhythm of the so-called emotional drama and hardcore drama, although not perfect, are basically compact and effective. Not only that, there are only two films in this series at present, and there should be a third film in the future, such as "the crisis of the sun’s krypton flash". If so, the "Wandering Earth" series will show that China’s ability to incubate its own series of films from contemporary IP has reached a new and even global level. Moreover, in terms of the combination of creativity and craftsmanship, the exploration and interpretation of the theme, and the "going out" of China’s films. In this sense, the hardcore of Wandering Earth 2 is not only in the field of science fiction movies, but also a new milestone of science fiction movies in China.

Film critic Yan Peng:Wandering Earth 2 not only shows the community of human destiny, but also shows the unique feelings of China. The artistic design of the film is excellent, and the special effects are almost flawless, which takes China’s science fiction film to a new height.

Film critic Ji Shaoting:Compared with the first film four years ago, the shooting equipment of Wandering Earth 2 has been upgraded in an all-round way, the crew has accumulated many years of experience, and with the full support of the scientific advisory group, a real China sci-fi blockbuster is worth entering the cinema.

Ge Jing, Associate Professor and Writer of Beijing Film Academy:During the Spring Festival, watching A Bear with Me "Bear Core" is something that many families will do, and both adults and children can find their own fun from it. Dazzling high-tech, exciting scenes, twists and turns and suspenseful storylines make this film the best parent-child viewing choice during the Spring Festival.

Film critic Ma Ning:The series of films "Bears Come and Go" has accompanied us through the 9th Spring Festival today. Movies aimed at the parent-child family market always have a strong box office appeal in the Spring Festival, and even if they are strong, they can have their own place.

Film critic Zhou Guiyi:For 9 consecutive years, the Spring Festival has been accompanied by true feelings. As the China animation IP with the highest emotional stickiness with every child and parent, the series "Bears Come and Go" can bring different surprises every year. This year is to return to the original, return to the theme of family affection, and interpret the true meaning of emotion from the perspective of life science and technology speculation. This year’s Spring Festival file recommends that children and adults with families go to the cinema to watch together. I also hope that this series of animations can stand the test of time and keep a childlike innocence for everyone who has met it.

Dong Wenxin, manager of Jinan Belle Palace Studios:The stable output of the brand has emerged in this year’s Spring Festival file, and "Bear Haunted with Me" Bear Core has once again become the "goalkeeper" of the Spring Festival file.

Ren Shengshu, Associate Professor of Beijing Normal University:Unknown is an unconventional spy film with a familiar routine, but it seems that something is wrong. It is still the "author development" directed by Cheng Er, trying to become the back of a "commercial cool film". Therefore, "Nobody" is inevitably a bit "twisted" by critics and the market, but it still hides the most scarce character in China’s film creation — — The obsession with "aesthetic feeling" of images and the shaping of "three-dimensional" characters.

Dong Wenxin, manager of Jinan Belle Palace Studios:In this year’s Spring Festival, the audience gave artistic works more living space, such as "Nobody", a film that doesn’t look like a "family reunion", and it also gained more than expected box office results.

Yu Xin, Director of China Film Criticism Society and Doctor of Film Studies:Although the current box office performance of Deep Sea is not ideal, it does not mean that it is not a good movie. Whether it is a play or a picture presentation, Deep Sea has a great degree of development and innovation, and it is worth going to the cinema to watch.

Video bloggers say blockbusters in small pieces:Deep Sea is destined to be a work with polarized word of mouth. It has the top-level pictures in domestic animation, and the ink particle special effects that only Chinese people can do, but it also has the most special aesthetics and image style in animated films, which is groundbreaking and adventurous.

Ni Jun, Associate Professor of Central Academy of Drama:Exchange of Life is a movie especially suitable for the Spring Festival, which contains comedy, fantasy, family, love and other elements. If the Spring Festival movie is compared to a big meal, it is undoubtedly a drink that can secrete dopamine and make people happy.

Film critic Min Sijia:The theme of "Teenagers are better than middle age" and "Beginner is better than sophistication" in the film actually has something in common with the previous work. This perspective, like the female creator identity of director and screenwriter Su Lun, is very scarce and worthy of our attention in this special period of the Spring Festival.

A list of new films to be shown

Combined with the upsurge of Spring Festival archives, many new films were officially announced before and after the Spring Festival. The China screen in 2023 is destined to be extraordinary!

China Ping-Pong: The Jedi Fight Back

Release date: February 17th.

Director: Deng Chao, Yu Baimei.

Screenwriter: Yu Baimei,

Starring: Deng Chao,,,,,,,,, Liang Chao, etc.

Synopsis: In the early 1990s, Swedish men’s table tennis rose suddenly, and its technical play surpassed that of China. China’s iron-fisted young marshal was ordered to form a controversial new army of men’s table tennis — — The injured main force, frustrated veteran, shortsighted chopper and Gemini who lacks competition experience. Faced with internal and external doubts, the head coach and coaching staff insisted on drastic reforms, and the "new five tigers of men’s table tennis" who were not optimistic gave full play to their respective advantages, and finally staged a wonderful Jedi counterattack in the 1995 World Table Tennis Championships and regained swaythling cup.

Release date: April 7

Director and screenwriter: Yang Zi

Starring: Jackie Chan,,, Jason Wu, Yu Ailei,,,,

Synopsis: Lao Luo (Jackie Chan), a down-and-out martial artist, has a horse-loving "Red Rabbit". He always wants to cultivate it into an action star on the set, but he is caught in a lawsuit and can only ask for help from his daughter Xiaobao (Liu Haocun) and her lawyer boyfriend Naihua (Guo Qilin). Xiaobao helped Lao Luo in the lawsuit, while persuading him not to take the red rabbit to do dangerous actions. Lao Luo continued to secretly train the red rabbit despite his daughter’s opposition, and at the same time launched various tests on his son-in-law … …

Release date: April 28th.

Director:

Screenwriters: Zhou Yunhai, Jiang Kun, Hou Jintao, Wang Chaoran and Xin Mingyan.

Starring:,,,

Synopsis: Zhou Donghai (Qiao Shan), a truck driver, is very pessimistic about the prospective son-in-law Wan Yifan (Adam). In order to win the favor of the future father-in-law, in case Fan tries harder and more "overturned", the prospective mother-in-law Huo Meimei (Mary) and her daughter Zhou Weiyu (Zhang Jingyi) also go to great lengths to mediate between the two enemies. In case of constant misfortune, can sail pass the tests of Zhou Donghai, the future father-in-law … …

Release date: April 1st.

Director:

Screenwriter: Kong Dashan,

Starring:,, Wang Yitong,

Synopsis: Tang Zhijun (Yang Haoyu) is a science fiction magazine which was born in 1980s — — Editor-in-chief of the editorial department of Cosmic Exploration. Nowadays, magazines are declining, and Tang Zhijun has finally become a lonely man. But he is still obsessed with finding extraterrestrial civilization for decades. Finally, one day, he received an abnormal signal that was suspected to come from the depths of the universe, so he called we are both unhappy — to the sky’s end’s partners and once again set foot on the journey of finding aliens with that problem that puzzled him all his life … …

Release date: February 5.

Director and screenwriter:

Starring:,,, etc.

Synopsis: Leile (Aaron Kwok), who dares to fight, and Nanjiang (Tony Leung Chiu Wai), who is introverted and resourceful, join hands under the circumstance of karma, break the old rules and make a show of prestige, and become a well-known "double detective" under the mediation of Leile’s wife Cai Zhen (Du Fu); However, under the surface calm and checks and balances, the undercurrent is surging and explosive … …

Release date: April 29th.

Director:

Screenwriters: Zhao Peng and Siu Fai Mak.

Starring:,,,、、

Synopsis: Xia Wei (Claudia), a university professor, is suspected of intentional homicide, and the fermentation of public opinion is out of control, and various pressures come in. Prosecutor Li Rui (Johnny) and colleague Zhang Youcheng (Wang Qianyuan) examine the case and find that the evil businessman Chen Xin (Bao Beier) is closely related to the case, and an old case that has been buried for many years has been brought out. Li Rui and Xia Wei’s defense lawyer Tong Yuchen (Bai Baihe) fought fiercely in court. Why on earth did Xia Wei keep silent? What secrets does her husband Hong Junshan (William Feng) hide?

Release date: February 14th.

Director:

Screenwriters: Wu Liang, Yi Li

Starring:,,,

Synopsis: From childhood to youth, Zhao Xinhui (played by helandou) and Lin Hancong (played by Kent Tsai) believe that they are people who will work together for life. However, faced with the distance gap, family ties, and the surprise confession of senior Chen Xiaoming (Greg Han Hsu), the two separated again and again. Insist or let go? When Xin Hui hesitated, her neighbor’s uncle (David Wang) was deeply moved by his certainty about love. Can she find her lost lover and reap the happy love that will accompany her for life?

Release date: February 24th.

Director:

Screenwriters: Wai Lun Ng, Zhang Qingyun and Lin Weiwen.

Starring:,, Wang Danni,

Synopsis: An unjust case in which an international supermodel is suspected of abusing her daughter has actually become a wrestling field between the legal profession, dignitaries and celebrities! How can the Zhong family at the top of the social pyramid use all their power and resources to protect themselves? How can lawyers represented by Lin Liangshui (Wong Tze Wah) do justice under many difficulties?

Release date: April 28th.

Director: Liu Xiaoshi

Screenwriters: Gui Guan and Liu Xiaoshi

Starring: YiBo,,,

Synopsis: Lei Yu (YiBo) and other outstanding pilots have become a new generation of test pilots in China after rigorous selection — — The official installation of a fighter plane not only has the efforts of countless researchers, but also requires test pilots to test the safety boundary and limit state of the aircraft again and again. Under the leadership of captain Zhang Ting (Hu Jun), they will take part in the test flight of the latest and most sophisticated fighters. In the process of constantly challenging fighters and self-limits, one crisis after another … …

Release date: May 20th.

Director:

Starring:,, etc.

Synopsis: Bai Na (played by Zhang Ruonan), a charlatan, and Fang Yaodong (played by Wu Yuhan), a small town man, are strangers on the boat. Unexpectedly, Bai Na was regarded as Fang Yaodong’s daughter-in-law by mistake, and was warmly received by Fang’s family. In order to expose Bai Na’s lies and win the trust of his family, Fang Yaodong fought bravely with Bai Na, causing constant jokes, and the family defense war was on the verge … …

In addition, popular foreign films such as (2.7) and (2.17) also announced the scheduled time, waiting for the reunion of the cinema.