On March 5th, the 40-day Spring Festival travel rush 2024 officially came to an end. According to statistics, this year, Spring Festival travel rush Guangzhou Railway Group has reached a record high of 139 million passengers, and the number of domestic flights in civil aviation has also reached a record high, making it the hottest Spring Festival travel rush over the years.
Hundreds of millions of cross-regional flows, consumption fever and tourism fever continue to be hot, and a colorful picture of China vividly reflects the surging vitality of China.

Popular, passenger flow fire, new highs.
Spring Festival travel rush for 40 days,Guangzhou Railway Group has made full use of the transportation capacity in the popular direction, sending a total of 71.496 million passengers, an increase of 31.4% over 2023 and 15.2% over 2019; A total of 68.398 million passengers arrived, an increase of 27.8% over 2023 and 7.1% over 2019.Twenty stations, including Shenzhen East, Zhanjiang West, Chaoshan and Yongzhou, have repeatedly set record highs in the number of passengers sent during their stay in Spring Festival travel rush. 20 stations, including Shenzhen East, Zhanjiang West, Yueyang East, Shaoyang and Meilan, set a record high for the number of passengers arriving.

From the travel time, the passenger flow sent by Guangzhou Railway Group in Spring Festival travel rush this year is generally stable and orderly.Before the holiday, the number of returning passengers was relatively concentrated. From February 3 to 8, more than 2 million passengers were sent for six consecutive days, and the peak on February 3 (the 24th of the twelfth lunar month) was 2.212 million passengers. The post-holiday peak appeared on February 17 (the eighth day of the first month), sending 2.202 million passengers, and sending more than 1.6 million passengers for four consecutive days from February 23 to 26.
From the travel direction, Shenzhen, Guangzhou and other places are still popular starting points before the holiday, and the passenger flow mainly flows to Guangxi, Jiangxi, Guizhou, Chongqing, Hubei, Henan, Shaanxi and other places. Travel in Guangdong-Hong Kong-Macao Greater Bay Area is still active after the holiday, and Guangzhou-Shenzhen area has become a popular destination. The passenger flow of Hainan Island High-speed Railway, Guangzhou-Shenzhen-Hong Kong High-speed Railway, Guiguang High-speed Railway, Nanguang High-speed Railway, Guangzhou-Shantou High-speed Railway, Hangzhou-Shenzhen Line and Shenzhan Line is hot.
From the perspective of travellers, the number of people aged 20 to 39 returning home decreased by 5.3% compared with the same period in 2023; For people over 60 years old, the travel volume has increased by nearly 30%.The data shows that "reverse Spring Festival travel rush" has become a new trend and new trend this year. Guangzhou and Shenzhen are not only popular starting points, but also popular destinations. Older people from Sichuan, Hubei, Hunan and other working provinces are willing to go to their children’s workplaces for Chinese New Year reunion.During the period of Spring Festival travel rush, the total number of major stations in Guangdong reached 42.891 million, including 10.454 million in Guangzhou South Railway Station.
This year, after the new station and new line were put into operation, they ushered in the first show of Spring Festival travel rush, which provided new kinetic energy for Spring Festival travel rush’s transportation capacity. Among them, Guangzhou Baiyun Station has accumulated 4,534 trains and sent 1.102 million passengers; The Guangzhou-Shantou and Shantou-Shantou high-speed railways have operated 4,041 trains and sent 2.082 million passengers, which greatly shortened the transit time between Greater Bay Area and the old areas in eastern Guangdong and promoted the regional economic flow.
In terms of civil aviation, according to the data of Feichangzhun Civil Aviation Kanban,During the period of Spring Festival travel rush in 2024 (from January 26th to March 5th), the actual number of passenger flights on domestic routes reached 550,000, increasing by 13% and 19% respectively compared with the same period in Spring Festival travel rush in 2019 and 2023.The actual number of passenger flights on international and regional routes is about 74,000, which has returned to nearly 70% of Spring Festival travel rush in 2019; Compared with Spring Festival travel rush in 2023, it increased by 481%. It is worth noting that the peak of single-day domestic, international and regional routes is on February 16th (the seventh day of the first month), with 14,624 domestic flights and 2,027 international and regional flights. Among them, the number of domestic flights reached a record high.

On the airport side,Domestic flights TOP5 Airport is Guangzhou Baiyun, Shenzhen Baoan, Chengdu Tianfu, Kunming Changshui and Beijing Capital in turn.The number of international flights TOP5 Airport is Shanghai Pudong, Guangzhou Baiyun, Beijing Capital, Chengdu Tianfu and Shenzhen Baoan in turn.
The off-season after the Spring Festival this year is a bit "hot". Where to go data shows that even if the Spring Festival holiday has passed, the popularity of outbound travel is still there. According to the booking volume,The number of single-day passengers on domestic flights is close to the summer of 2023, and the number of single-day passengers on outbound flights in early March is also close to the level of the Spring Festival holiday.
Thanks to the visa-free policy, Thailand, Malaysia and Singapore all rank in the top five, and there is no need for complicated procedures. The number of temporary travelers who book tickets three days in advance has increased significantly. From the perspective of age structure, after the start of school, the student group plummeted, and the middle-aged and elderly groups rebounded. In addition, many professionals aged 25 to 45 used annual leave to travel.
Sufficient transport capacity, stable order, and meet the demand.
According to the introduction of the Passenger Transport Department of Guangzhou Railway Group,In view of the diversified travel needs of passengers, Guangzhou Railway Group scientifically analyzes the rules of passenger travel according to the data of alternate ticket purchase, and increases the capacity in hot directions and time slots in time to meet the travel needs of passengers.Since Spring Festival travel rush, the railway department has operated a total of 120,075 passenger trains, with an average of 3,001 trains per day and a total of 37,170 reconnected EMUs, including 10,786 additional passenger trains and 3,889 high-speed trains at night.
During the large-scale rain, snow and freezing weather in the central and eastern parts of the country before the holiday, the railway timely released information on train stops and delays, opened emergency return and change windows, and increased staff in key positions such as the railway station square, ticket office, entrance and exit, waiting room, etc. Do a good job in explaining and appeasing, take the initiative to carry out consultation and guidance, and fully guarantee the travel order; At the same time, further optimize the capacity allocation, and increase and reconnect passenger trains in popular directions in time after the weather improves to meet the travel needs of passengers.

During the Spring Festival, the number of people visiting relatives and tourists in Guangdong and Hong Kong increased significantly. From February 11 to February 13 (the second day of the first year to the fourth day of the fourth year), Guangzhou Railway added 22 high-speed EMU trains from Futian Station to Hong Kong West Kowloon Station every day, and the number of high-speed cross-border passenger trains between Shenzhen and Hong Kong reached 210 during peak hours.
This year, in Spring Festival travel rush, in order to make tourists eat better, Guangzhou Railway Group launched a convenient meal service, which upgraded the cold chain meal supply on the high-speed trains in Guangdong, Hunan and Hainan provinces, and launched a cheap and high-quality "home-cooked dish" to meet the taste buds of the majority of tourists.
This year, in Spring Festival travel rush, the railway department innovatively developed 16 low-priced and high-quality packages from 15 yuan to 30 yuan, such as shredded pork with fish flavor, braised fish pieces, fried meat with carrots and Dong ‘an chickens, bringing the number of low-priced meals below 30 yuan to 22. Cheap "home cooking" has been loved by the majority of tourists once it is launched.From January 26th to March 5th, Guangzhou Railway Group sold 500,000 copies of high-speed rail cheap new meals, with an average daily sales of 12,500 copies, accounting for more than half of the sales of high-speed rail meals of Guangzhou Railway Group.
South+reporter Liu Qian